Molkerei Berchtesgadener Land extends partnership until 2027
The Starbulls Rosenheim and Molkerei Berchtesgadener Land are continuing their long-standing and successful exclusive partnership. The collaboration has been extended once again and will now run until at least 2027.
Molkerei Berchtesgadener Land has been supporting the Starbulls since 2013, steadily expanding their involvement over the years. In 2023, the collaboration was elevated to a Premium Partnership. What unites both sides today goes well beyond traditional sponsoring — at the heart of the relationship are a shared regional identity and common values such as quality, reliability, and responsibility towards their home region. The dairy is also currently expanding its product range with a focus on optimized protein intake, essential for maintaining and building muscle. The new High Protein Milch delivers 80 grams of protein per liter, supporting athletes' protein needs in a completely natural way.
The partnership extends well beyond the first team. In the past, the dairy has supported Starbulls youth players with milk drinks at tournaments and school visits, and also played a prominent role in the launch of the new Starbulls double-decker bus, where their branding features prominently.
Die Molkerei Berchtesgadener Land begleitet uns mittlerweile seit mehr als zehn Jahren und ist damit ein wichtiger und verlässlicher Partner der Starbulls. Beide Seiten verbindet eine starke Verwurzelung in unserer Region und der Anspruch, diese aktiv mitzugestalten. Dass wir unsere Zusammenarbeit nun bis 2027 fortsetzen, freut uns deshalb sehr und ist ein starkes Zeichen des gegenseitigen Vertrauens.
Rooted in the region, committed to sustainability
Molkerei Berchtesgadener Land was founded in 1927 in Piding and, as a cooperative, is deeply rooted in the Bavarian Alpine region. The company processes milk from its member farms into a wide range of premium dairy products, and has long been committed to sustainable business practices and supporting local agriculture. Having processed organic milk since 1973, the dairy is regarded as a pioneer of organic production in the industry.
The extension of the partnership through to 2027 underlines the long-term commitment shared by two partners who have their love of home in common.
The Starbulls Rosenheim thank Molkerei Berchtesgadener Land for their long-standing trust and look forward to continuing this successful partnership well into the future.
Press release SBR Spielbetriebs GmbH & Co. KG