Molkerei Berchtesgadener Land extends partnership until 2027
The Starbulls Rosenheim and Molkerei Berchtesgadener Land are continuing their long-standing and successful exclusive partnership. The collaboration has been renewed once again and will now run through at least 2027.
Molkerei Berchtesgadener Land has been supporting the Starbulls since 2013, steadily expanding its involvement over the years. In 2023, the collaboration was elevated to a Premium Partnership. What unites both sides today goes far beyond traditional sponsoring — at the heart of the relationship are a shared regional identity and common values such as quality, reliability, and responsibility towards their home region. The dairy is also currently expanding its product range towards optimised protein supply, essential for muscle maintenance and growth. The new High Protein Milch delivers 80 grams of protein per litre and supports athletes' protein intake in a completely natural way.
The partnership extends well beyond the first team. In the past, the dairy has supported Starbulls youth players with milk drinks at tournaments and school visits, and was also part of the launch of the new Starbulls double-decker bus, where it enjoys prominent branding.
Die Molkerei Berchtesgadener Land begleitet uns mittlerweile seit mehr als zehn Jahren und ist damit ein wichtiger und verlässlicher Partner der Starbulls. Beide Seiten verbindet eine starke Verwurzelung in unserer Region und der Anspruch, diese aktiv mitzugestalten. Dass wir unsere Zusammenarbeit nun bis 2027 fortsetzen, freut uns deshalb sehr und ist ein starkes Zeichen des gegenseitigen Vertrauens.
Regionally rooted and sustainably focused
Molkerei Berchtesgadener Land was founded in 1927 in Piding and is deeply rooted in the Bavarian Alpine region as a cooperative. The company processes the milk of its agricultural member farms into a wide range of high-quality dairy products, and has long been committed to sustainable business practices and the support of traditional farming. The dairy has been processing organic milk since 1973, making it a true pioneer in the industry.
The extension of the partnership through to 2027 underlines the long-term vision shared by two partners who are united by their love of home.
The Starbulls Rosenheim would like to thank Molkerei Berchtesgadener Land for their long-standing trust and look forward to continuing this successful partnership well into the future.
Press release SBR Spielbetriebs GmbH & Co. KG