CUBE Store Chiemsee Extends Exclusive Partnership
The Starbulls Rosenheim and CUBE Store Chiemsee are continuing their journey together. The regional bicycle specialist is extending its commitment to the Green-and-Whites and will remain exclusive partner of the Starbulls Rosenheim in the 2026/27 season as well.
What began as a partnership in 2023 has developed steadily over the past few years. Over the course of three years, CUBE Store Chiemsee expanded its commitment step by step and has since become one of the Starbulls' most important partners as an exclusive partner. The renewal underlines the mutual trust and close bond that has grown between both sides. CUBE's connection to the Starbulls extends beyond the exclusive partnership itself — among other things, the player sponsorship of Shane Hanna will also continue into the 2026/27 season.
Sport, dynamism, and regional roots
Ice hockey and cycling have more in common than might first meet the eye: speed, endurance, technique, and a passion for movement are at the heart of both sports. These shared values have formed an important foundation of the collaboration between the Starbulls and CUBE Store Chiemsee from the very beginning.
A strong connection to the region also unites both partners. With locations in Prien am Chiemsee and Traunreut, CUBE Store Chiemsee is one of the largest bike sports retailers between Munich and Salzburg. Alongside an extensive range of bicycles and e-bikes, the store also offers workshop and service facilities as well as test ride opportunities.
CUBE Store Chiemsee Block remains a permanent fixture at the SPIE Arena
The partnership will continue to be highly visible at the SPIE Arena. Right from the start of the collaboration, CUBE Store Chiemsee secured the naming rights for a seating block. The CUBE Store Chiemsee Block has since established itself as a permanent feature of the arena.
Die Entwicklung unserer Zusammenarbeit mit dem CUBE Store Chiemsee zeigt sehr schön, wie eine Partnerschaft über mehrere Jahre wachsen kann. 2023 sind wir gemeinsam gestartet, inzwischen gehört CUBE als Exklusivpartner fest zu unserem Partnernetzwerk. Dass wir diesen Weg auch in der Saison 2026/27 fortsetzen, ist ein starkes Zeichen des gegenseitigen Vertrauens. Wir freuen uns sehr auf die weitere Zusammenarbeit.
The Starbulls would like to thank CUBE Store Chiemsee for their continued trust and ongoing support.
Press release SBR Spielbetriebs GmbH & Co. KG